Privacy Policy

The Vertical Wallpaper · Last updated: 15 June 2026

This Privacy Policy explains how The Vertical Wallpaper ("we", "us", "our"), operated by The Vertical Movie, handles information in connection with the The Vertical Wallpaper mobile application (the "App"). By using the App you agree to this Policy.

The App does not require an account. We do not ask for your name, email, or login to browse, download, or set wallpapers. Most of what you do (favorites, download counts, unlocked items) is stored only on your device and is never sent to us.

1. Information we collect

a) Information you choose to give us

If you email us (for support, a wallpaper suggestion, a content report, or a copyright notice), we receive your email address and the contents of your message.

b) Information collected automatically

Advertising & device data. To show ads, our advertising partner (Google AdMob) may collect a device advertising identifier, IP address, device type/OS, and ad-interaction data.
Usage data. Basic, non-identifying interaction data (e.g. which wallpapers are viewed or downloaded) used to operate features like view/download counts.
Network data. When images load, our content delivery provider (Cloudflare) processes your IP address as part of delivering files, as is standard for any internet request.

c) Purchases & subscriptions

Subscriptions ("PRO") are processed by Google Play. We never see or store your payment card details. We use RevenueCat to confirm whether a subscription is active; RevenueCat associates this with an anonymous in-app identifier and the store transaction, not your real identity.

d) Stored only on your device

Favorites, lifetime download count, rewarded-unlock state, and preferences are stored locally on your device and are not transmitted to our servers.

2. How we use information

To provide and operate the App and its features;
To display advertising to non-subscribers and to deliver the ad-free experience to subscribers;
To process and validate subscriptions and restore purchases;
To respond to your support, suggestion, content-report, and copyright messages;
To maintain security, prevent abuse, and comply with legal obligations.

3. Advertising & your choices

The App shows ads via Google AdMob to users who are not subscribed. Depending on your region and consent, ads may be personalized or non-personalized.

EEA/UK: we request consent through Google's User Messaging Platform (UMP) before serving personalized ads. You can change your choice at any time in the App where offered.
iOS: we request App Tracking Transparency permission before any cross-app tracking.
Android: you can reset or limit your advertising ID in your device settings.

Learn more in Google's advertising policies.

4. Third-party services

The App relies on the following providers, each with its own privacy policy:

Google AdMob / Google Mobile Ads — policy
RevenueCat (subscription management) — policy
Supabase (catalog backend) — policy
Cloudflare (image delivery) — policy

5. Sharing of information

We do not sell your personal information. We share information only with the service providers listed above so they can perform their functions, or where required to comply with law, enforce our terms, or protect rights and safety.

6. Data retention

Device-stored data remains until you delete it or uninstall the App. Messages you send us are kept only as long as needed to handle your request. Advertising and subscription data are retained by the respective providers per their policies.

7. Security

We use reasonable technical measures to protect information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Children's privacy

The App is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

9. Your rights

Depending on where you live (e.g. EEA/UK under GDPR, California under CCPA/CPRA), you may have rights to access, correct, delete, or restrict processing of your personal information, and to object to certain uses. Because we do not maintain user accounts, most personal data is held by our advertising and subscription providers; you can exercise rights with them directly, or contact us and we will assist.

10. International transfers

Our providers may process data in countries other than yours. Where required, appropriate safeguards are used for such transfers.

11. Changes to this Policy

We may update this Policy from time to time. Material changes will be reflected by updating the "Last updated" date above. Continued use of the App after changes means you accept the updated Policy.

12. Contact

Questions or requests: theverticalcontact@gmail.com